Our Team

Brad Raffanti | CEO
Brad Raffanti founded the company over 20 years ago with a vision to hire talented, passionate people and create an environment that fosters a shared drive to succeed.

Brad has seen the industry grow and change through the years. For this reason, he and his team strive to keep learning and innovating. Applying his knowledge and expertise in the sales and marketing field, he’s able to devote his energy to continually prosper in this competitive arena. His vision has always been to offer clients best-in-class sales and retail merchandising services within the produce industry. In his free time, he enjoys spending time with family and friends, getting in a good workout, playing golf, and traveling.

Liz Bunch | President
Liz joined Edge over 20 years ago. Prior to this, she worked in the grocery industry, so produce felt like a natural transition for her. She manages the Edge Northern California team in Pleasanton and works closely with our talented Southwest team. She brings enthusiasm, strategic thinking, and attention to detail to the role, all with the goal to deliver best-in-class service to our clients.

In her free time, Liz enjoys spending time with her husband, two daughters, and three grandkids. As a family, they enjoy traveling, working out, and shopping. In addition to work and family time, she also serves as an Executive Board Member with City of Hope.

Jeff Knight | Executive Vice President
Jeff joined Edge in 2015, and he brings a deep understanding of the produce industry from his years of experience as Regional & Category Director at Safeway Corporate. He manages our Pacific Northwest team and supports our new Southwest team in Denver and Idaho. With more than 30 years of industry experience, he’s developed many valuable relationships along the way that have helped drive business success.

Outside of the office, he enjoys spending time with his wife and son, working out, playing golf, traveling, and watching a good movie.