Analytics
Category Management at Edge provides data analysis and schematics for our retailers and vendor partners . We are dedicated to providing accurate and functional data to support your products and the categories they interact with.
Create Category/Brand Business reviews for Headquarter calls, tailored to each specific retailer’s needs to maximize success
Provide Category scorecards to understand category & brand trends and find the opportunities within key retailers
Data analysis can include:
Promotional Lifts – what is the return on promotional investments
Account vs Comps – how does each account perform vs their competitors
Segment analysis – which segments are driving sales, which offer opportunities
ACV Levels – finding opportunities to improve store level distribution
Schematic Work
Develop schematics for key value-added and commodity categories
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