Edge Sales & Marketing

Business Management and Account Services

An edge over the competition requires strategy, and the Edge Sales & Marketing team helps plan your go to market strategies, integrating promotions and events to drive sales and profits. Our high level of service includes new product introductions, analyzing product performance and developing opportunities to lead retail categories.

We provide value to our retailers with proactive business planning, strategic category partnerships and data analysis.

Retail Merchandising

Edge's interface and relationship with key personnel in Northern California retail stores is unsurpassed in the industry. It is those relationships as well as industry knowledge and ongoing training that allow our team to provide effective services.

Time spent maintaining shelf presence, as well as securing incremental display locations throughout the store is our priority. In addition, the team manages everything from POS placement to meticulous tracking and reporting of account activity.

Our produce focused merchandising team spends their time at store level ensuring vendor products are where their consumers can find them!.

Analytics

Category Management at Edge provides data analysis and schematics for retailers and vendors. We are dedicated to providing accurate and functional data to support your products.

Analytics:
Create Category/Brand Business reviews for Headquarter calls
Provide Monthly Scorecards and Data pulls
Data pulls include:
Promotional Lifts
ACV Levels
Distribution Voids
Segment/Category Analysis

Schematic Work:
Prepare schematics for key value-added and commodity categories.

Marketing

Our internal marketing team partners with vendors and retailers to create and execute consumer centric promotions that drive incremental sales. We partner complimentary products to offer consumer meal solutions and themed events for vendors and retailers. We develop cost effective and value added marketing promotions. Our programs include executing the process from designing the campaign, printing in-store support POS and managing the program execution at store level.